How to Boost the On-Page SEO of Your Landing Pages
Search engines take various ranking factors into account when ranking websites and on-page SEO is one of the main factors. The content on a page is an essential factor as it dictates what the content is, what it’s relevant to, and if the content is high quality. As such, creating valuable and useful content that is relevant to your business is a must, as it not only benefits your search engine optimisation, but it can also benefit your readers.
The landing pages are the main parts of the website which your users will visit, so it’s important that you are visible on search for those pages.
Here are 5 tips to help you boost the on-page SEO of your landing pages:
Optimise Header Tags
One of the main on-page SEO factors is the header tags and optimising your headers can improve search engine visibility for your pages. Essentially, header tags are used to help distinguish headings and subheadings within your content in the form of HTML markup. The header tags run from H1 to H6, with H1 being the most important tag and H6 being the least important. Using header tags in your content allows you to prioritise your information and it gives your content a structure.
Ideally, your landing page should only have one H1 tag as search engines use these tags to identify the context of the page. If you have multiple H1 tags on a page, then it can be difficult for search engines to review the page.
Use Relevant Keywords
Keywords are an essential part of on-page optimisation as they dictate what you want to rank for on search. Keywords should be used within your meta tags and content to fully optimise your website and pages. By using relevant keywords, you can make your landing pages more specific and increase the relevancy of your products or services.
It’s important to also consider the frequency of keyword in your content. If your keyword frequency is too high, then search engines will think that your content is not natural which may affect the readability of your content and your ranking positions. Use keywords where necessary, but don’t feel like you need to cram in keywords wherever you can.
Engage Users with Images
The user interaction and user engagement are two of the critical factors which search engines consider. It’s vital that your landing page has engaging content that is easy to digest as that can reduce the bounce rate and increase the time spent on the page. Using images, videos and infographics are an effective way of increasing user interaction and engagement.
Another point for consideration is the image naming and alternative text. Ideally, you should optimise your image file names with your target keywords as search engines can crawl images on your website. Alternative text is used by screen readers and it contains information that describes what’s on the image. Optimising your alternative text on all images can not only help improve your SEO, but it can also improve the readability for visually impaired readers.
Consider Internal Links & Outbound Links
Outbound and internal linking is very important for optimising your landing pages. Using outbound links to relevant and authoritative websites is a relevancy indicator to search engines which also helps search engines to identify your page’s topic. Having authoritative outbound links will show that your page is relevant to established relevant websites.
Internal links can also be used to boost the optimisation of your landing pages as adding internal links can help spread the link weight around your website. By connecting your content, search engines will have a clear understanding of your website structure and it can establish which sites are more important.
It’s also important to use both outbound and internal links naturally as the readability for users is also important. Adding links to anchor text can make your content appear more natural and flow together.
Boost Website Speed
Many major search engines take into account your website speed and how fast your website can load a page. The faster your website can load, the better it will be for SEO. A journal on MunchWeb shows that, 75% of users would not return to a website that takes longer than 4 seconds to load. If your website takes longer than 4 seconds to load a page, then you could be missing out on potential users.
Website speed can be improved in several ways, such as compressing and optimising your images, using a CDN, switching web hosting and more.
About the Author:
Rob Stoubos is the Managing Director & Owner of Odyssey New Media – a leading full service Digital Marketing company in Birmingham, UK who offer expert SEO agency services in Birmingham. Rob has been working in digital marketing since 2005 and has helped many UK and international clients improve their sales, return and overall ROI through digital marketing channels.